Upbeat

Background

Able Health helps healthcare providers earn more money from payers when they deliver better care. Founded to ease doctors' transitions to new, heavily regulated payment programs administered by insurance companies, Able Health simplifies program administration. The platform helps clinicians and staff measure and improve their quality of care and automates reporting of performance results to insurance companies. As the future of the healthcare policy has come into question, Able Health is working directly with Medicare to ensure as smooth a transition as possible.

How Upbeat Made a Difference

Upbeat is an integral part of Able Health’s strategic arsenal, working to help Able Health make company announcements and insert itself into the industry conversation. Because nobody knows the subject matter better than Able Health, Upbeat is there to pitch responsively when Able Health spots something relevant. The relationship started when Able Health approached Upbeat to help bring its launch announcement to press, but the results only began to roll in when Upbeat advised Able Health to pivot toward new media verticals that pitching experience suggested would be more productive.

Because the Affordable Care Act and subsequent healthcare policies have rolled out in many phases, Able Health has had a story to tell almost every month. In every case, Upbeat has helped assess the newsworthiness of Able Health’s announcements, hone its messaging, and identify the right targets based on the outcome of past campaigns. In addition, with all eyes on the the ACA under Republican leadership, Upbeat is helping Able Health educate the press on new developments in policy and the role of technology. Altogether, Able Health has worked with Upbeat on 8 PR campaigns, garnering coverage in bread-and-butter healthcare publications like Becker’s Hospital Review, HIT Consultant, and Mobi Health News.